Earlier this month, Harley Davidson announced a surprising equity investment in Alta Motors. Alta Motors which is a Silicon Valley Startup has been on the forefront of EV technology and innovation. A few years we saw the Harley Davidson LiveWire project announced and this is just the next step towards making it a reality.
In a statement by Harley’s President and CEO Matt Levatich, he says “Earlier this year, as part of our 10-year strategy, we reiterated our commitment to build the next generation of Harley-Davidson riders, in part, by aggressively investing in electric vehicle (EV) technology,”
With the LiveWire project slated to be released into production in 2019, the investment into Alta makes all the more sense. They have been the leaders in Electric Motorcycles and innovation which will be of great benefit to Harley.
As stated by Alta Motors Chief Product Office and Co-Founder, Marc Fenigstein, “Riders are just beginning to understand the combined benefits of EV today, and our technology continues to progress. We believe electric motorcycles are the future, and that American companies have an opportunity to lead that future. It’s incredibly exciting that Harley-Davidson, synonymous with motorcycle leadership, shares that vision and we’re thrilled to collaborate with them.”
Although long time Harley Enthusiasts might see this as selling out, we see this as a big step for Harley. We cannot wait to see what the Harley and Alta Motors partnership will bring to the LiveWire project.
Harley Davidson LiveWire Photos: